Survey distribution methods

Each method has its strengths depending on the target audience, the type of data needed and the resources available. Interested in recommendations for a specific case?
Woman answering a survey on her tablet

E-mail

Include a link to the survey in an email, just copy and paste an automatically generated link. You can also use the encuestafacil.com sending manager from “My Lists” where you can import a database, customize the email text, send reminders, customize the sender,...

Advantages:

  • Allows message segmentation and personalization.
  • Higher response rate if you are addressing an interested audience.
  • Possibility to track and send reminders.
  • Can be anonymous or nominal depending on the option you choose.
Screen with online survey received by email

Website or Blog

Posting surveys on websites or blogs is an effective strategy for gathering information from visitors interested in a particular topic. This method is useful for measuring user satisfaction, gathering opinions on products or services and learning about market trends. In addition, it allows you to integrate incentives such as discounts or exclusive content to increase participation. It is important to place the survey in a visible and attractive place, making sure it is brief and easy to complete to maximize the response rate. It can be embedded within the content or through a link or button.

Advantages:

  • Reach visitors interested in the content of the page.
  • Can be combined with incentives (discounts, exclusive content).
  • No mass mailings or advertising are required.
  • They can be anonymous or nominal if the user is previously identified.
Screens of various devices displaying an online survey

Social Networking

Social networks allow you to share surveys quickly and effectively on platforms such as Facebook, Twitter, Instagram or LinkedIn, reaching a wide and diverse audience. To increase the response rate, surveys should be short and concise.

Advantages:

  • Great reach and viralization possibilities.
  • Ideal for surveys open to general public.
  • Can be segmented through sponsored posts or specific groups.
Various social media icons on a smartphone

Mobile apps

The survey is published within an app, as a notification or in a specific section.

Advantages:

  • Convenience for mobile users.
  • Possibility of offering rewards within the app (points, discounts, etc.).
  • Collect responses in real time and with a high response rate.
Smartphone screen with online survey

QR Codes

A QR code with the survey link is generated and placed on physical or digital materials. The use of QR codes to distribute surveys is a practical and accessible solution. By scanning the QR with his mobile device, the respondent accesses directly to the form, being able to answer in a comfortable way.

Advantages:

  • Useful for events, stores or print advertising.
  • Easy access from mobile devices.
  • No typing or copying of links required.
QR code on a screen

Instant Messaging (WhatsApp, Telegram, SMS)

Sending surveys via SMS or WhatsApp is a fast and effective strategy to collect responses from participants. The survey arrives via a link that the respondent can easily open in their mobile browser, ensuring convenience and accessibility. Since most people carry their phones with them and check them frequently, this method increases the likelihood that the survey will be viewed and responded immediately. It is especially useful for assessing service quality, collecting real-time feedback and obtaining a high response rate.

Advantages:

  • High level of receptivity and responsiveness.
  • Ideal for fast and direct surveys.
  • Can include personalized messages for greater engagement.
Smartphone displaying instant messaging icons

Forums and online communities

Posting surveys in forums and online communities is an effective strategy to gather opinions from a specific and engaged audience. These spaces allow interaction with users interested in a specific topic, which improves the quality and relevance of the responses. They also facilitate discussion and the exchange of ideas, providing valuable information beyond direct responses. This method is ideal for market research, product feedback or trend analysis within specialized niches. To maximize participation, it is important to adapt the tone and format of the survey to the community in which it is shared.

Advantages:

  • Reach an audience interested in the subject.
  • It can generate additional discussion and feedback.
  • Increases the quality of responses by targeting a specific audience.
Screen with conversation icons

Multimedia kiosks

Survey kiosks and touch screens are interactive physical devices installed in public or commercial locations that allow users to complete surveys autonomously. These devices usually have touch screens, which facilitate direct interaction with the questionnaire, and are designed to capture the attention of users at strategic points such as stores, shopping malls, airports, hospitals, fairs or events.

Advantages:

  • Accessibility and convenience: Allow you to complete surveys without the need for your own devices or internet connection.
  • High visibility and participation: They are located in strategic locations, which increases the response rate.
  • No dependency on proprietary technology: respondents are not required to use their personal devices...
  • Customization and adaptability: They can be adjusted visually and in content to suit the brand.
Two visitors in front of a touch screen with an online survey

Other possible distribution methods:
 Phone survey.
Paper survey.
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